Plan. Wear. UpStyle.

UpStyle

The wardrobe planning app that turns what you own, where you are going, and what you like into outfits you can actually use.

Plan

Events, trips, dinners, work days, and anything in your calendar

Wear

Generate outfits from active wardrobe pieces and saved looks

Shop

Find missing items around your profile, brands, budget, and style

Event workspace

London, June

Fudge Birthday

AI has matched owned wardrobe pieces to the event, weather, profile, and dress code.

Cotton half-zip polo

Top

Grey slim tapered jeans

Bottoms

White low-top trainers

Footwear

Light overshirt

Outerwear

AI try-on preview

Generate image after the outfit is right.

Ready

Saved outfits

12 reusable looks

Packing list

67% packed

Everything in one place

Built around the features you actually use when getting dressed.

UpStyle now connects wardrobe capture, plan creation, outfit generation, saved outfits, packing, analytics, and shopping discovery into one flow.

Digital wardrobe

Add items by photo, product link, or manual details, then filter by category, brand, colour, season, and activity.

Event and trip planning

Create plans with location, dates, weather context, multiple outfit slots, packing lists, and confirmed looks.

AI outfit generation

Generate an outfit from active wardrobe items, keep one piece per category, edit the selection, then create a try-on image when you are ready.

Saved outfits

Save favourite looks made from owned wardrobe items and reuse them later for an event, trip, afternoon, or evening slot.

Wardrobe analytics

See your most owned colours, brands, categories, season coverage, outfit readiness, and wardrobe gaps.

Discover shopping

Browse recommended products filtered by sex, categories, styles, colours, budget per item, preferred brands, and brands to avoid.

Planning flow

From a vague idea to a confirmed outfit.

Start with an event, trip, or custom outfit brief. UpStyle checks the context, gives you options, lets you build or auto-generate, then keeps the final outfit attached to the plan.

1

Choose the moment

Add the date, place, outfit type, season, and details that matter.

2

Check your options

Review suggested directions before the app starts choosing pieces.

3

Generate or build

Use one item per category, pick from saved outfits, or build from scratch.

4

Preview the look

Generate the try-on image only once the outfit selection feels right.

5

Confirm and pack

Attach it to the plan and tick off the trip packing list.

Wardrobe analytics

See what your wardrobe is really made of.

Top colours

Black, white, grey, blue, green

Most owned brands

Top five first, expand for the full list

Season coverage

Sun, rain, layers, snow, and year-round gaps

Better decisions

Know when to rewear, when to save, and when to shop.

The dashboard and wardrobe page can now surface a compact analytics overview, while the full analytics page helps spot colour patterns, brand habits, missing categories, and seasonal gaps.

Open analytics

Discover

Shopping that starts with your profile.

Discover can automatically respect sex from your profile, promote preferred brands, show brands you want less of, and let you refine categories, styles, colours, and budget per item.

Male profileSmart casualTrainersBlueNikeUnder GBP120Avoided brands hidden

Minimal overshirt

Preferred brand match

Smart casual trainer

Budget per item match

Relaxed knit polo

Profile and style match

Start styling

Build your wardrobe once. Use it for every plan.

Add a few key pieces, create your profile, and start planning with outfits made from clothes you already own.